Aveda Corporate Office

Concept Statement

 

Aveda’s vision is to refresh their existing corporate image to not only boost morale but also as a recruitment tool and retention mechanism.

 

Aveda hires very highly educated people and is a fun, fast-paced environment, and is more than just products. It’s about lifestyle. That’s why they encourage their employees to live healthier more balanced lives.

 

I will keep the overall color scheme simple.  I will open up the space to allow for easy flow of energy while incorporating interesting textures and sophisticated natural elements.